Logo Study, R&P - Branding Identity

Graphics

We collaborate closely with client’s marketing dpt and all the professionals involved in the project coordinating the team. We produce all the graphic elements in our own studio, or we work in collaboration with other studios to develop projects including catalogues, copywriting, illustrative set-up, invitations, adv campaigns, trendbooks, colour consultancy, merchandising studio, strategic branding & identity, or site specific graphic installations for exhibitions and booth/showroom design. Below is an extrapolation of the last works done collected by macroa-area.

Logo Study, R&P - Branding Identity

Logo Study, R&P - Branding Identity

Founded by Nicola Guazzi, R&P Agency Limited is a Consultancy Agency with a distinct eye for the world of surfaces and materials. Located in Hong Kong, this Agency features some of the world’s most famous brands of Ceramic Companies. The brand identity takes references from the craftmanship, care of details and minimalism often seen in Design World. The color palette plays with contemporary pastel colors in shades of pink, green and blue to create a brand identity that feels fun and corporate at the same time. The logo has been created by using the “Circular Std Font Family” weaving the letters P and R into a single new Monogram which is the fusion of both to underline the meaning of union intrinsic to the logo itself.

SEE THE FULL DEVELOPMENT

Kick-Off, Ornamenta - Event Catalogue, September 2020

Kick-Off, Ornamenta - Event Catalogue, September 2020

Operae Case, Ornamenta

Operae Case, Ornamenta

Design study of a case for the promotion of Ornamenta's Operae program at retails.

Ornamenta, Master Catalogue - year 2019

Ornamenta, Master Catalogue - year 2019

Fio., Colour Consultancy Block Collection - Cersaie 2019

Fio., Colour Consultancy Block Collection - Cersaie 2019

Ornamenta, Modernist illustrative set-up - year 2019

Ornamenta, Modernist illustrative set-up - year 2019

Ornamenta, Booth project - Coverings 2019

Ornamenta, Booth project - Coverings 2019

Striking color palettes are combined with arches focusing on materials and attention to detail to create an inviting space where socialize and spend time together. Designed by D-Segno studio, Ornamenta Cafè recreates the atmosphere of a metropolitan cafe created to be “lived”, a place in which to converse and socialize. The aesthetics and the chromatic form recall the fifties and sixties. The floor is the new Chiaroscuro collection presented in world premiere, a cement that enhances the natural material used here in the light color of the range. The furnishings, the brass finishes that cover the arches and the use of wall-mounted ceramics help to reinforce the iconography.

SEE THE CATALOGUE.

LEARN MORE ABOUT THE BESPOKE CLUB. / Decorative Slabs on demand

Bertolani & Pugnaghi, Corporate Identity - year 2019

Bertolani & Pugnaghi, Corporate Identity - year 2019

The logo made for the Bertolani Pugnaghi Studio takes up the colors of blue and white embellished by the use of gold. In contrast to the usual logos for accountants, I opted for a more modern logo design without giving up class and style but at the same time giving more the idea of contemporaneity. The letters B and P born from the development of the concept of "connection" intersect to form a "single body" accompanied by the tagline that seals and specifies the activity of the Studio.

SEE THE LOGO STUDY.

Printing of business cards.

SEE THE M_A PROJECT / LOGO STUDY & IDENTITY

Fio., Re-Branding - year 2018

Fio., Re-Branding - year 2018

Fio. In Shop, Merchandising System Study - year 2018

Fio. In Shop, Merchandising System Study - year 2018

SEE THE MERCHANDISING STUDY.

Sample Folder Fio.

Ph. Courtesy of Fioranese Ceramica

Fio., Liquida installation - Cersaie Bologna year 2018

Fio., Liquida installation - Cersaie Bologna year 2018

D-Segno Studio, Trendbook Ornamental Stones - year 2018

D-Segno Studio, Trendbook Ornamental Stones - year 2018

Ornamenta, ADV Campaign - Cersaie 2018

Ornamenta, ADV Campaign - Cersaie 2018

Ornamenta, Operae - year 2018

Ornamenta, Operae - year 2018

Operae marks the entrance of ORNAMENTA® in the world of large slabs. It is a program to create unique artworks by using the latest ceramic technologies. We produce works that are synonymous of italian craftsmanship combined with the highest level of digital technology. Customization as a strategic driver to stand out on the global market and offer tailor-made products to serve the project world. You can choose the theme you prefer by selecting it within the wide range proposed or alternatively you can send us your work to be made to measure. A digital fabrication to allow anyone, anywhere, to create their own slabs. Close to customer as possible.

SEE THE CATALOGUE.

Mock-up Catalogue.

Folio of Decorative Slabs.

Promotional Binder.

Ph. Courtesy of Ornamenta

Coem, New Catalogue - Coverings 2018

Coem, New Catalogue - Coverings 2018

A compendium of new surfaces and finishes. Stone, Marble, and Concrete collections. The trademark style of Coem & Fioranese’s work shifts constantly between the Made in Italy concept, design, quality and eco sustainability. Beole, Blendstone, ABC, Trastevere Classico, Trastevere Vibrato. /Edition 2018, italian and english version, format 21x29 cm, 68 pages, 30 pictures, 398 articles: edited for you by Coem and presented during the Coverings exhibition in Atlanta.

SEE THE CATALOGUE.